Brendan Cannon the Chief Operating Officer from Adaptive talks about their EMEA office which they owned in the Digital Hub last year, describes what they do, especially their work with data governance and metadata. Brendan also talks about the award they recently won with Gartner, why data centric regulations that are coming out all the time are catapulting data governance into the boardroom, why a data management strategy including Adaptive’s software can help if you have a data breach, why trust is so important to your customers when you have data breach, and how their software works so well as a Microsoft Office plugin.
