Sky TV is hiking their prices.
A near-12% increase will come into effect for Sky Sport viewers this May.
The company says the rise in price will allow it to keep investing in local and global fixtures, and it comes as Sky fights to keep its New Zealand Rugby rights.
Octagon Asset Management Equities Analyst Paige Hennessy told Mike Hosking that while no one likes a price increase, investors see it as a reflection of reality.
For Sky to make a profit, they have to reflect any cost increases in their prices – especially if NZ Rugby is unwilling to see rights deflation come through in their space.
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The Mike Hosking Breakfast