Good Content with Shannon McKinstrie Boost Retention Rates and Create Memorable Content that Feels Human
I’ve said this before, we’re going back to basics when it comes to creating content online. In this AI age we are craving memorable content that connects us and feels human, content that feels real and tangible. There’s an increasing trend for an analog lifestyle, we’ll explore what those trends look like with lots of examples (all linked below!) and how I plan to incorporate this into my own content in 2026. We’ll talk about how the viral Topgolf story ended and what viral unplanned moments can teach us about belonging online. We’ll also discuss how important your retention rates are and why community interactions are key to engagement and growth.
In this episode we’ll be covering:
- Reframing trendy content, especially if you feel anti-trend and don’t want to follow along.
- Getting people to interact with your posts and how I get so many comments.
- Creating content that makes people feel connected and like they belong somewhere.
- Why the analog trend is working so well right now and how to start incorporating it into your own content plan.
- How to hold audience attention, and increase retention rates and watch time with current trends.
Featured content in this episode:
- Shannonmckinstrie: Topgolf breakdown
- Travelingtoretirement: Our number one money rule as a married couple
- Professorcorporate: Ways to call people stupid at work
- Satmasterclass: Writing
- Ambitiouslyalexa: January journal prompts
- Wordsof_emmaheaphy: Journaling on screen
- Askbridgetteg: Boyfriend instruction manual
- Theselfhelpplanner: Four goals you need for 2026
- Vuongdusti: Media I’ve been consuming instead of doomscrolling
- Cheesegal: You let your kids pick the menu
- Tahirashome: 10 Things we did to make
Recommended episodes:
- Episode 067: The Importance of Belonging on Social Media
- Episode 088: Find Your Content Rhythm and Build a Simple Content Strategy
- Episode 090: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
- Episode 092: This is the Era of Experiences and Belonging
- Episode 096: Building Real Community with Stories and Shared Moments
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!