From KL to Texas: Superdough’s Global Expansion Story

With a 50/50 revenue split between local and international markets, Superdough has quietly grown into an 8-figure entertainment powerhouse. Already operating across the US, South Korea, and the UAE, the company behind Breakout and Hauntu is now accelerating its global expansion with unique new models.

Co-founders Johnny Ong and Kelly Low join us to share their strategy for scaling mid-tier entertainment concepts abroad. They discuss their new "student-run" franchise partnership in Texas, their major upcoming expansion into Montreal, and why they are pivoting to the kids' market with Spy Game Jr.

We discuss:

• The journey to 8-figure annual revenue and 25% YoY growth.

• Their strategy for managing a 50/50 local vs. international portfolio.

• The unique "student-run" franchise model with a US school district.

• Why they created Spy Game Jr. to capture the kids' market.

• How AI is helping them visualize and balance game puzzles faster.

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