Amazon has been accused of spying on rivals like Flipkart and Walmart. They allegedly used questionable tactics to acquire trade secrets. The legality and ethics of such actions are being questioned.
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Quick takeaways
Amazon set up a company to gather insider information on rivals like Flipkart by listing products under a different name.
Amazon's covert tactics, including attending rival conferences under false pretenses, raise concerns about corporate espionage.
Deep dives
Amazon's Alleged Insider Information Gathering Methods
Amazon has been accused of spying on its rivals, such as Flipkart and Walmart, by setting up a company named Big River Services International. This company listed products on competitor platforms like Flipkart under a different name to obtain insider information on pricing algorithms, logistics, and payment methods. The information gathered was then shared with Amazon's benchmarking team to enhance its own services. Despite Amazon's belief that rivals engage in similar activities, misrepresentation of identities during interactions with competitors could potentially lead to legal issues.
Amazon's tactics, including attending rival conferences without disclosing their affiliation with Amazon and using separate email addresses for internal and external communication, have raised concerns about corporate espionage. The use of moles and circumventing digital trails with printed reports further underscores the questionable nature of Amazon's actions. The existence of a crisis management plan and previous incidents involving soliciting trade secrets highlight the recurring issue of corporate espionage associated with Amazon.
In today’s Finshots, we tell you about how Amazon has been trying to get insider information about its rivals such as Flipkart and Walmart.
But before we begin, we have a question for you — Do you want to be the one writing and editing the content that goes into our podcast?
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