Mint Podcast by Adam Levy

Unpacking the Future of Tokenized Media and NFTs for Content Creators

Jan 17, 2023

52:05

Mint Season 7 episode 3 welcomes Lucas Campbell, head of web3 at Bankless.

In this episode, we dive into the exciting world of tokenized media and NFTs for content creators. We discuss the potential for monetization and engagement through these mechanisms, the challenges that creators face, and how Web3 can help solve them. We also explore the overlap between personal and professional experience as a Web3 user working at Bankless, and how the Bankless media strategy aligns with Defi community values. Finally, we offer tips for creators using NFTs to turn viewers into collectors and consider what to expect for the evolution of podcast NFTs in the coming years.

I hope you enjoy our conversation.

Timestamps

00:36 - Intro
05:32 - Biggest W in Content Creation and Token Scouting
06:51 - Fire Eyes
10:17 - Biggest Takeaways and Learning Lessons from Previous Project
12:06 - Systems in Place That Could Have Been Done Differently in the Previous Project
13:39 - Bankless' Media Strategy and Alignment with DeFi Community Values
15:09 - Overlap Between Personal and Professional Experience as a Web3 User and Working at Bankless
16:17 - Explanation of Podcast NFTs
17:46 - Inspiration for Launching Podcast NFTs and How They Fit into Media Strategy
20:58 - Creating Content Worth Collecting
22:30 - Splits for Tokenized Content
24:21 - Percentage Considerations When Selling a Podcast NFT
29:06 - Other Content Mechanisms to Explore
30:14 - Evolution of Podcast NFTs in the Next Few Years
31:26 - Impact of Tokenized Media and NFTs on Content Creation and Monetization
32:52 - Tips for Creators Using NFTs to Turn Viewers into Collectors
39:08 - Challenges Faced by Creators and How Web3 Can Help Solve Them
41:50 - Potential for Content Remixing and Interoperable Audiences in the Web3 Creator Economy
49:09 - Outro

Additional Resources

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