I've been posting pretty much daily to TikTok for two years. I've built up a bit of a following in the process.

I also write thefyp.news, a weekly pop-up newsletter from FWIW spotlighting the top political content, creators, and trends on TikTok ahead of the 2024 Presidential Election. 

After my first year posting, I wrote a blog post. You can find that here.

Now that I'm 2 years in, I pulled together 12 takeaways — some new, some less so — of things I've learned about this important, but complicated platform.

Listen to all episodes of Hello Merge Tag at hellomergetag.com or wherever you stream podcasts.

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