Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.

In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.

Here’s what we covered:

(0:00) Intro
(2:38) Marketing drives demand
(5:24) Create vs. capture demand with content
(10:29) Meredith’s content strategy
(13:14) Downloads and subscribers growth trends
(18:07) The content platform that has had the biggest impact
(20:19) How to do this as a 1 person content team
(25:16) Being the face of your company’s content brand
(29:35) How to measure content strategy success and ROI
(33:05) How to know if this content strategy will work for you?
(37:00) Creating effective CTA’s in your content
(42:17) The people doing content well that Meredith is studying
(46:26) The B2B content trends Meredith is most excited about

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.

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