Small Spark Theory: a marginal gains approach to new business and marketing EP7: Events
Hosting an event, which either showcases thought leadership to your existing clients, or allows you to demonstrate your expertise to a wider audience can be prove to be a highly effective weapon in your new business and marketing arsenal.
But where to start? Will people turn up? And what will we say when they do?
In this episode of Small Spark Theory, we explore how to make the most from agency events and avoid some of the most common mistakes (a clue, it's all in the planning)!
As always, we've got a competition for you and will be giving away a copy of Adam Grant's Give & Take. So listen in to find out how to win.
If you feel inspired to host your own event here are some of the tried and tested London venues we like:
The central events team at Firmdale manage event spaces for all of the hotels in the group including Ham Yard, Charlotte Street, Haymarket and Soho Hotel. Plenty of fabulous rooms for private dinners, screenings or larger scale events.
With wonderful views across the river to St Pauls, the Swan can cater for meetings, private dining or larger events.
Lovely Clerkenwell space available for private hire for evening events
Great location near Old Street, interesting space options and a dangerous cocktail list.
Shoreditch co-working space can cater for a range of events.
The Stables private dining room is a hidden gem for private dining group of up to 14 people.
A bigger space for a larger scale event with a central location
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