Achieving "Hyperbitcoinization" with Alex Adelman, CEO of Lolli

Feb 25, 2021

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Earning cashback has always been boring - you earn pennies on the dollar in points that you may never use. Lolli transformed the rebate industry by offering Bitcoin as a reward, boosting global exposure and giving 10x the rewards that competitors offer with fiat. It is Lolli’s unique position between merchants and consumers that is pushing global adoption. The path to hyperbitcoinization is paved with free Bitcoin for people who have never held it before.

In this episode, Melker and Adelman discuss a range of topics including:

・Democratization of commerce

・Death of retail

・Bitcoin as a payments rail

・Omni channels and atomic swaps

・The forefront of consumer and merchant adoption

・Corporations selling Bitcoin

・Central banks adding Bitcoin to the balance sheet

・Hyperbitcoinization

・Removing the middleman

・Open minded maximalism

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