Jo Redfern [#05]: Getting into the 'Future' Business with Kids Content Expert

Jan 9, 2024

56:27

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Today’s episode, I’m joined by Jo Redfern. In September, Jo became Wind Sun Sky’s first-ever managing director of kids.

Before joining the Vancouver-based animation studio, Jo was global head of brand at 24 Watts, leading content strategy and expanding the studio’s Cozmo & Friends property into an animated series for YouTube and into a Roblox game.

Prior to that, she was head of brand at BBC Children’s & Education for eight years, overseeing live events, consumer product launches and opening a CBeebiesLand Theme Park and Hotel in 2017. She has also served in marketing and media consultant roles at companies such as WWE and Disney Branded Television.

Like in these consultancy roles, this conversation aims to apply her vast experience in kids content over to the world of sport & entertainment - leading to a ton of fresh ideas you may not have thought about before...

Time Stamps

1:30 - Why Should Sport Create Content that Resonates with Kids?

4:00 - Monetising kids Content

7:00 - What is Roblox?

10:00 - Branded Experiences on Roblox

15:00 - Why are Kids Platform Agnostic? And Why Does it Matter?

18:00 - Repackaging IP

25:00 - Personalisation of Content (Thanks to AI)

30:00 - Creating A New Sport like ‘Blade Ball’

37:00 - The YouTuber Approach to Monetisation

40:00 - Removing the Distribution Barrier

45:00 - Using Content to Educate Kids and Change Behaviour