DarrenDaily On-Demand A 90 Second Tactic to Control Others' Decisions
Dec 10, 2025
Communication mistakes can cost you big. In just 90 seconds, audiences form crucial judgments about trust, care, and competence. A story about Bethany shows how a weak opening led to a $4 million lost opportunity. Discover how a powerful opening can transform your presentations and lead to success, as Bethany did with her $850K contract. Learn the importance of intentional openings in everyday interactions to influence decisions. Master the art of captivating introductions and make every second count!
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The 90-Second Decision Window
- People make final decisions about you, your message, and your offer within 90 seconds or less.
- After 90 seconds the conscious mind simply seeks confirmation of that initial verdict.
Bethany Lost A $4M Contract
- Bethany, a $3M cleaning company owner, lost a $4M hospital contract after a forgettable opening.
- Her facts and references couldn't overcome a 60–90 second neurological checkout.
Three Rapid Mental Judgments
- In the first 90 seconds the brain answers three questions: trust, care, and competence.
- Once those are set, the brain filters all later information to confirm them.