William Richards, Navigating the Tech World: Insights from a 10-Year Entrepreneurial Journey

In today’s episode, host Tyler Chisholm is joined by William Richards, Founder and CEO of Urllo, who shares his journey of bootstrapping a tech company, navigating a major rebrand, and refining an enterprise sales strategy. He explains why rebranding was a pivotal decision, how Urllo competes in a competitive market and the leadership lessons he’s learned along the way. William also breaks down the challenges of selling to enterprises, from long buying cycles to procurement roadblocks, and how he’s built a team that thrives in an evolving market.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

William Richards’ LinkedIn: https://www.linkedin.com/in/wgrrrr

Urllo’s Website: https://www.urllo.com

Urllo’s LinkedIn: https://www.linkedin.com/company/urllo

Urllo’s YouTube: https://www.youtube.com/@urllo-team

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing