Focused Photographers Podcast FOCUSED15: Simplify Your Booking Process, Book More Weddings.
No doubt there is a lot of moving parts to your photography business. With no clear-cut path to follow and so many options to try, it’s easy to create a convoluted mess of a process for your couples to go through. The result is often too complex of an experience with too many obstacles between the couple and them booking you.
Today’s episode is about how to simplify the process from when someone arrives on your website until they book you. We will focus on two specific areas of the process: your website and the layout of your package list.
Join me as I go over the details of a photographer I worked with and how he went from not booking any weddings in months to making some fundamental changes and booking a wedding within 48 hours.
Here’s what this episode looks like at a glance:
- Identify the obstacles in your booking process that keep couples from booking you.
- Clarify the purpose of a website as we analyze the mistakes this photographer was making.
- Use “caveman text” to quickly create a connection with a couple.
- A contact form’s true purpose and the most common mistake I see when designing it.
- What do couples look for in your pricing guide?
- How to build a pricing guide that slowly builds the case for why a couple should hire you.
- What’s in my wedding photography pricing guide, and how it’s laid out.
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