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Devyani wants a seat at the biryani banquet
Apr 23, 2025
A major player in the fast-food industry seeks to conquer the biryani market! Devyani International is set to acquire Sky Gate Hospitality, which operates Biryani By Kilo. This strategic move taps into the booming popularity of biryani in India. However, the journey is not without its challenges, including financial hurdles and the intricacies of merging a startup with a giant. Tune in to explore the tastiness and tactics behind this culinary acquisition!
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Quick takeaways
- Devyani International's acquisition of Skygate Hospitality aims to enhance its brand portfolio and tap into the growing biryani market worth 20,000 crore rupees.
- Despite Skygate's revenue growth, challenges such as rising costs and declining biryani orders could impact the acquisition's success and brand integrity.
Deep dives
Divyani International's Strategic Acquisition
Divyani International Limited (DIL) is set to acquire a majority stake in Skygate Hospitality, known for its popular restaurant brand Biryani by Kilo. This move is aimed at enhancing DIL's portfolio, which already includes major brands like KFC and Pizza Hut, as well as Costa Coffee in India. By integrating Skygate's offerings, including its earthen pot biryanis and unique delivery model, DIL can leverage India's love for biryani—demonstrated by the staggering number of deliveries from platforms like Swiggy and Zomato. The acquisition not only allows DIL to diversify its offerings but also positions it to capture a larger share of a highly lucrative and largely unorganized biryani market valued at around 20,000 crore rupees.
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