The secrets of effective marketing to gamers, with games strategist James Whatley

Gaming represents a significant and diverse opportunity for marketers, so how can brands engage gamers in an authentic way? As gaming has matured as a medium, what are the techniques for understanding the environment and the audience, and what is the future for marketing to gamers?

In this enlightening episode, James Whatley — Senior Strategy Director, Gaming, The LEGO Group — reveals how brands can engage gamers in meaningful ways, how they can be player-centric, tap into the feeling that gaming evokes, and why it's important to 'go the extra click'.

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