SIMPLE brand With Matt Lyles Dr. Cindy McGovern - Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
In this week’s episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand!
Dr. Cindy is best known as the First Lady of Sales®. She’s an internationally renowned keynote speaker and she’s the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes.
Dr. Cindy and I discuss her lessons from Sell Yourself all around the right ways to create and manage a personal brand.
Some of the topics we discuss include:
- How selling is really about helping and how everyone is in sales, no matter their role
- Your personal brand is the legacy and impact you leave with others
- You have a personal brand, and everyone knows it except for you
- How to solicit feedback to understand how others define your personal brand
- The steps you need to take to craft the personal brand you want
- What to do when the brand others define for you doesn’t match what you’ve defined
- Dr. Cindy’s three critical components to crafting a personal brand
- How to ensure you’re consistently living the personal brand you want
- How to help your network advocate for and sell your personal brand
- How to recover when you’ve gone “off-brand”
RESOURCES FROM THIS EPISODE:
Dr. Cindy’s book - Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand
Dr. Cindy’s book - Every Job is a Sales Job: How to Use the Art of Selling to Win at Work