At Transformation Conference Stockholm, C&A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, and adapt faster to changing market conditions.

In this conversation, we speak with Laurent Mainil, Founder of Markmi, and Markus Krenn, Head of Commercial Planning & Operations at C&A Europe, about how their collaboration uses artificial intelligence to drive sell-through and reduce overstock.

The discussion explores how AI can transform pricing strategies, how large retailers adopt startup solutions, and what change management is needed to make AI work inside complex organisations.

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

Linda Pimmeshofer, Editor-at-large, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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How AI enables sell-through and minimises overstock