How to Sell More, Earn More, and Become the Ultimate Sales Machine - with Ryan Serhant

On September 15, 2008, the subprime mortgage industry collapsed, Lehman Brothers filed for bankruptcy, and a 24-year-old Ryan Serhant began his first day in the real estate business.

The real estate sector has slowly recovered since then, and Serhant has become one of the most successful brokers in the world. He now manages agents in New York City, New Jersey, Los Angeles, Miami and the Hamptons.

Ryan Serhant is recognized as a real estate powerhouse. His team at Nest Seekers International sold over $830 million in real estate last year and was ranked the number one sales team in New York City and the number two sales team in the US, by Wall Street Journal Real Trends.

As a real estate expert he is a frequent contributor to 20/20, CNN, CNBC, The Today Show and Bloomberg TV, and is often quoted in The New York Times, Forbes, Wall Street Journal, and Wall Street Journal China.

Ryan is best known as the star of Bravo’s two-time Emmy-nominated “Million Dollar Listing New York.” Since Season 1 of Million Dollar Listing, Ryan and his team have sold billions of dollars in real estate on national television.

He also happens to be one of my favourite vloggers on YouTube, The vlog gives a funny, inspirational, and behind the scenes look into his entire day from 5 a.m. to midnight juggling work and personal life as the leader of the top sales team in New York.

Ryan's new book is Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine. It's been described as the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success.

Here’s my conversation with Ryan Serhant, author of Sell It Like Serhant, in episode 365 of Informed Choice Radio.