Ep73 "How do we fool ourselves in the stock market?"

Mark Matson, an author and expert on cognitive biases, dives into the fascinating intersection of neuroscience and investing. He discusses how cognitive illusions can mislead investors, highlighting the dangers of biases like herding and familiarity. Matson uses historical examples, such as Kodak and Blockbuster, to illustrate the perils of emotional decision-making. He also introduces the Ulysses contract to help investors maintain discipline and avoid self-deception, emphasizing the need for systematic approaches in financial choices.