EP 63: Emily Ketchen, Lenovo- 'Customer-First Strategy Shift'

In this TOP CMO episode, host Ben Kaplan dives into the marketing transformation journey at Lenovo with CMO Emily Ketchen. Emily, with her experience at tech giants like Dell and HP, discusses shifting Lenovo's marketing from product-centric to customer-centric and digital-first. She covers the challenges and strategies of this transformation, emphasizing the importance of customer insights and the integration of generative AI in marketing. This episode provides valuable perspectives for those interested in marketing innovations and the practical aspects of leading change in a tech-focused environment. Tune in for actionable insights into modernizing marketing practices in the tech industry.