What does it mean to grow up in a world where AI is simply… normal? In this episode of AI-Curious, we're joined by Matt Britton, branding strategist and author of Generation AI: Why Generation Alpha and the Age of AI Will Change Everything, for a wide-ranging discussion about how artificial intelligence is transforming childhood, education, branding, healthcare, and the very fabric of society.

We look at how Gen Alpha will interact with AI “sidekicks,” how the role of brands might erode in a world of personalized AI agents, and what this all means for marketers, parents, and future professionals. Matt also lays out why the traditional four-year college degree may collapse, how one-person billion-dollar companies are now within reach, and what core skills the next generation—and the rest of us—will need to thrive.

We close with practical advice on how to future-proof ourselves in the age of intelligent agents, synthetic creativity, and AI-native consumers.

Topics include:

(0:00) Gen Alpha and the future of AI-native childhood
(3:03) How AI will transform marketing and branding
(7:04) LLMs, AI agents, and the death of traditional demographics
(14:01) Rethinking education and the collapse of the knowledge economy
(17:10) One-person billion-dollar companies and the new AI tech stack
(21:40) Personalized healthcare, diagnostics, and AI as your doctor
(25:21) One simple way to future-proof your life in an AI-powered world

Let us know what you think, and if this episode gets your gears turning, share it with someone who’s curious about the future.

Matt Britton:

https://mattbritton.com/

The new book Generation AI:

https://www.amazon.com/Generation-AI-Alpha-Change-Everything/dp/139430885X

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