The Startup CPG Podcast #115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to tryfloret.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk field marketing, sustainability, trade shows, and even an “Ask Seth Anything.” I’ll link a playlist in the show notes with all our episodes with Seth because they are all so fun, full of wisdom, and were very popular. Seth is Co-Founder and Chief Change Agent of Eat the Change®. Seth is also the Co-Founder of PLNT Burger (which was just named in the top 10 restaurants for vegans by USA Today), Honest Tea, and Chair of the board of Beyond Meat. Last time Seth was on the show, Eat the Change had just launched Just Ice Tea and now the teas are available in over 5,000 stores, which I’m especially grateful for since I LOVE the berry hibiscus tea and want to be able to buy it everywhere. It was so fun to have Seth back on the show to catch us all up!
Listen in as Seth shares about:
- Just Ice Tea’s fast growth and how the experience compares to growing Honest Tea
- Eat the Change’s team setup and the importance of good partners
- How trade spend and field marketing support Just Ice Tea growing in stores
- Updating the packaging on Cosmic Chews to better connect with consumers
- How the team decided to discontinue Eat the Change’s first product, mushroom jerky
- Eat the Change’s recent $14M raise & the 10 year anniversary of Seth and Barry’s graphic novel Mission in a Bottle
- And more!
Make sure to stay until the very end because Seth drops great insights on leadership and mental health and how to prioritize as an entrepreneur pulled in so many different directions.
Episode Links:
- Pure Gold series playlist
- Eat the Change’s website
- Seth’s book - Mission in a Bottle
- Seth’s LinkedIn
- Just Ice Tea Instagram reel mentioned by Jessi
- Mentions: Big Geyser, Canada Dry Lansing
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (16K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi Freitag's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics
RangeMe Links
Floret Links:
- Sign up here for a free 2023 deductions audit
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here