In this episode of "Life of a CISO" with Dr. Eric Cole, the focus is on the importance of prioritizing foundational cybersecurity measures over chasing new technologies. Dr. Cole emphasizes the prevalence of companies getting caught up in the hype of artificial intelligence (AI) and other buzzwords, while neglecting simple yet effective security strategies. He advocates for implementing a Zero Trust approach, especially at the application level, to isolate and contain potential compromises. Dr. Cole shares anecdotes and examples, highlighting the significant impact of basic security practices, such as patching servers and blocking attachments in emails, in mitigating cyber threats. Ultimately, he urges cybersecurity professionals to prioritize foundational security measures before adopting new technologies to ensure robust protection against evolving threats.