Welcome to Episode 2456 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Scienza takes questions from the international wine community and answers them in his own inimitable way! These episodes are generally in Italian.

Today’s question comes from Valeria Bianchin.

Today’s question(s):

🇬🇧 In your new book, storytelling plays a central role. Do you believe storytelling can truly influence the sensory perception of wine, or does it risk becoming just another marketing tool?

🇮🇹 Nel tuo nuovo libro, il racconto ha un ruolo centrale. Credi davvero che lo storytelling possa influenzare la percezione sensoriale del vino, o rischia di diventare solo uno strumento di marketing?

More about Professor Scienza:

Professor Attilio Scienza is the one who checks all the facts and regulates when we mistakenly type “Verdicchio” instead of “Vermentino.” He is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti.

He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff!

To find out more about Attilio Scienza visit: https://www.vinitaly.com/formazione/vinitaly-international-academy/attilio-scienza/

If you want to learn more about Stevie Kim, the Scienza wrangler:

Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.

The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series.

Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

Connect:

Instagram: https://www.instagram.com/steviekim222/

Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/

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Until next time, Cin Cin!

Share your love for our lovely Professor if you are a true Italian Wine Geek 🙂

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