The B.rad Podcast John Assaraf: “Innercise” - Unlocking The Power Of Your ‘Trillion Dollar Brain’ With Easy Habit Formation And “Doing A Little Anyway, Even If You Don’t Feel Like It”
Get ready for a powerhouse show with New York Times bestselling author and renowned behavioral and mindset expert John Assaraf! This guy brings his A-game for an hour of power that has the potential to change your life--if you are ready to receive the message that is. “I’m not in the convincing game,” John explains, but he is an internationally recognized brain expert, educator, and 1-on-1 peak performance coach.
In this highly energized and motivating show, John covers the content of his new book Innercise: The New Science to Unlock Your Brain’s Hidden Power. You may have seen John on other big time shows like Larry King Live, The Ellen DeGeneres Show, Tim Bilyeu, and Anderson Cooper 360, and you are in for a real treat with this episode.
John discusses all aspects of performing at your peak in all areas of life (not just narrow objectives like making money), and how to discard bad habits quickly with “tiny actions” that are not intimidating. This way, you can always, “Do a little anyway, even if you don’t feel like it,” according to John. By doing so, you actually rewire your neural circuits so that your desired behaviors become easy, breezy habits. You become not just a person who is good at setting goals (ahem, raise your hand if you’re in that group) but someone who is good at taking focused action over and over in pursuit of those goals.
John comes to you with authenticity and experience, for he has experienced numerous “failures” in life - divorce, poor health habits, and losing and gaining fortunes in business. You will learn about your “Frankenstein brain” and your “Einstein brain” and how to harmoniously integrate the two. John offers some memorable parenting insights about leading by example but not meddling or trying to orchestrate your kid’s path. You’ll learn just a couple “Innercise Habits” provided in the book that can change your life: taking six deep breaths to “calm the circuits.” When you are in a relaxed, wise-minded state, you can then engage “AIA”: Awareness, Intention and Action. If you saw the blockbuster movie, The Secret, you’ll recall John’s astonishing real life vision board story that made it all the way to the big screen. Listen to the end of the show and John will recount the most unlikely story of manifestation come to life that you will ever hear.
Enjoy this special conversation with John, and be sure to check out his website and his book, Innercise.
TIMESTAMPS:
Brad gives a tip right off from his guest: When you are under stress and having a difficult time, take six slow deep diaphragmatic breaths. [03:43]
It might be better to broaden your fitness ambitions rather than focus on one thing. [06:39]
John talks about how he studies himself around fears, self-image, limiting beliefs, and behavior. [08:16]
To have the chance of becoming wealthy, you have to take risks. [10:33]
When trying to make changes in our life and don’t like the result, look to see what caused that result. Don’t see it as a failure. [15:40]
John separates the two parts of the brain into the Frankenstein brain and the Einstein brain. [16:53]
In the book, Innercise, John gives you the actual mental and emotional techniques to integrate those parts of your brain. Here he gives an example how. [20:21]
By doing the suggested breathing “Innercise,” you can literally change the cellular makeup in your body. [24:29]
In order to program the neural pattern in our brain, it will take from 100 to 365 days for it to become default mode. You teach yourself to override your natural propensity to want to stay in your comfort zone. [26:35]
We were taught the process to set goals but we weren’t taught a process to actually make those goals achievable for us. [29:58]
There is much distractibility in our environment so we need to deliberately and consciously evolve ourselves so that these distractions don’t control us. [30:60]
John used to be 234 pounds and 33% body fat. How did he evolve his way to better fitness? [34:53]
If you can’t afford a personal trainer, there are many ways to set up accountability. [41:53]
Do we have to have a dire warning from a doctor before we turn things around? [43:55]
How does a person leverage all the aspects they want to achieve? [47:47]
The problem is making the commitment to the outcome you want. How can you get out the message? [51:09]
How does John work with clients? [57:57]
Do Visions Boards play an important role in goal setting? [01:00:03]
LINKS:
QUOTES:
“Nothing will change until you change.”
“Make a commitment to the outcome you want, then follow the ‘how’ that already exists.”
“You have to ask yourself: where am I heading, how fast am I going there, and is the destination acceptable to me? If the answer is yes, good - pick up speed, and go faster. But if the answer is no way!, stop. And ask yourself: what has to happen, in order for me to turn around, get on a different train, and go in a different direction? What has to happen in my mindset, emotional management, and skill set?”
“I like to observe people who have achieved what I want to achieve, and then I ask: how did they do that? What did they think, what did they read, how did they manage their emotions, what did they do, how did they plan and strategize? so I can mimic and mirror their results.”
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