If you’ve ever wondered how to turn your personal brand into a thriving business, Paris Hilton has the answers.

In this episode of Aspire with Emma Grede, Paris reveals the strategies that helped her turn her image into an empire — long before “influencer” was even a word.

You’ll hear how she:

-Built one of the most recognizable personal brands in the world

-Turned consistency and authenticity into her biggest business assets

-Evolved from celebrity to CEO of 11:11 Media

-Used her platform for purpose — and built a legacy beyond fame

This conversation is a masterclass in brand-building from the woman who started it all. Whether you’re launching a business, growing your influence, or reinventing yourself, Paris’s blueprint will show you how to do it — and make it last.

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6th October 2025: Sacraments at Anfield; behaviour at the Ryder Cup & thinking in cafés