Side Hustle School Ep. 3147 - STORY: Coffee Lovers Brew Quick Fix Into $1 Million Hustle
Aug 13, 2025
Discover the journey of a General Mills employee who transformed his passion for cold brew coffee into a thriving business. While training for a grueling obstacle course and juggling a full-time job, he and his partner launched Busy Coffee. This fascinating story delves into their challenges in sourcing and marketing, leading to over a million dollars in sales. They share valuable insights on risk management, timing, and the motivation to inspire aspiring entrepreneurs looking to turn their hobbies into profitable ventures.
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Training Sparked A Business
- Alex French and Andrew Healy brewed large cold-brew batches while training for a 24-hour obstacle course and working full-time.
- Their routine inspired Busy Coffee to make convenient cold-brew concentrate for busy people.
Use Data To Time Market Entry
- Working in General Mills marketing gave Alex and Andrew data that showed cold brew was rising.
- They used that market signal to time their entry into cold-brew products.
Co-Packer Search Nearly Broke Them
- They partnered with a local Minnesota roaster and searched for a co-packer to produce consistent bottled concentrate.
- Finding a certified organic co-packer willing to run small batches nearly drained their funds.