Make Art Not Content

How To Make It Rain (Part I)

May 6, 2021
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INSIGHT

Creative Economy Is Poised To Explode

  • The creative economy is about to explode with brands hiring creatives at unprecedented rates.
  • This moment requires a strategic repositioning, not merely better execution of tasks.
ANECDOTE

Discovery Of A Revealing Low‑Fi Video

  • The host found a low-fi video that explained why creatives spiral when working with brands and believes it deserved millions of views.
  • He plans to simplify that video's concepts to feed listeners
INSIGHT

Technicians Are Treated As Commodities

  • The host models the creative economy as a three-layer cheesecake: brands on top, technicians at the crust.
  • Technicians are replaceable commodities paid within preset industry price ranges and thus capped.
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