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The question, “What is product management?” comes up pretty often, even from experienced business people. 

One reason is that product management encompasses a wide-ranging area of responsibilities. Indeed, the role itself means very different things in different organizations. 

In summary, product management is the practice of strategically driving the development, market launch, and continual support and improvement of a company’s products. 

But one can say that this is an abstract explanation of the role. So what is product management? What does the job entail? And what are the challenges of opening and managing a product management agency?

In this new episode of LeanCast, our host, Behrad Mirafshar, received Mirela Mus, Founder and Managing Partner of Product People to understand further differences between a consultant product manager and running and agency, the product management process, how to optmize product management operations, and the challenges of scaling your own product management agency.