018: Avoid this mistake when writing your headline on LinkedIn

LinkedIn profiles are often not optimized for visibility. They should be treated like web pages, keeping search engine optimization in mind. The right key words can elevate your profile tremendously! Your LinkedIn is its own search engine for recruiters to find out if you fit the position. If your profile is not optimized it will be harder for them to find you.

In this episode, Sarah guides you on how to optimize your profile and shares some examples of what not to do.

01:00 LinkedIn is a search engine that recruiters and hiring managers use to find candidates

01:51 The other day I was on LinkedIn and I saw a profile that stopped me in my tracks

04:02 What can we do to help this person write a headline that has more relevant keywords and highlights, unique traits, skills and experience, and help them stand out from other candidates?

05:16 UX researcher with 10 years of experience doing mixed methods research in finance and healthcare with a focus on usability testing and ethnographic interviews. So let's break that down.

07:19 What words, what skills, what phrases would you type into the search box in LinkedIn?

07:49 Recap

🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025

👉 Join Career Strategy Lab, a UX job search accelerator for UX and Product people.

👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, and YouTube.