84. How to Position Your Business as the High Level “Go-To” Brand in Your Niche

There are many go-to people in every nook and cranny of a specific type of market; there is probably at least one 'go-to' person that comes to mind in the niche or industry that is relevant to you. Today we're going to be talking about a whole different way of standing out and how to position yourself and position your business as a high-level, high-ticket, go-to brand in your industry. 

 

In this episode, I will discuss a bunch of different strategies that, when combined, will impress people at every stage and build that unwavering 'go-to person' brand reputation.

 

In this episode, we cover…

• Highlighting your authority & positioning yourself 
• What a stand out factor is 
• What makes a person a go-to person
• Character traits to embody 
• Personal brand & likeability 
• Building a high-quality reputation 

 

"There are many go-to people. Not everyone is a go-to person, right? There are many go-to people in every nook and cranny of a certain type of market that you have positioned yourself into and dominated. Still, I'm never going to compare a high-level luxury vibe designer to a designer that's known for like her playful template shop. And that's the corner of the market that she dominated. They can both be the go-to, but you have to decide intentionally how you're going to position yourself within the designer market, and then go and dominate that."

 

"No one is the go-to person that sits on the sidelines, and that sits on the bench, and that doesn't play, and that doesn't show up, right? The go-to person is visible. Everyone knows who they are. They're known for both their skill set and their execution in just this unmatched way that makes them, even when the competition knows about them.”

Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word. 

 

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Resources and links mentioned in this episode:

• Come hang out with me on Instagram or in the Laptop Lifestyle Entrepreneur Facebook Community!

• Head over to AmandaKolbye.com for more business tips and resources for the traveling entrepreneurs.
• Subscribe and Listen to The Laptop Lifestyle Podcast
• Review the Laptop Lifestyle Podcast on iTunes, Stitcher, or wherever you listen to podcasts
• The Laptop Lifestyle Bootcamp is opening soon for enrollment! Get on the waitlist right here!
• Find my latest youtube videos HERE
• Check out The Content Kit Mini-Course to get my foolproof system for creating, storing, and organizing your content so you can stop feeling overwhelmed!
• The Instagram Business Blueprint is a great tool for advanced Instagram marketing and sales if you’re ready to level up your IG game!
• Join the retreat Waitlist
• The Skills Mastery Academy (Enrollment Opens March 1st)