The Rise of CGMs: From Medical Device to Wellness Status Symbol

In this episode of Follow the Rabbit, we explore the fascinating world of Continuous Glucose Monitors (CGMs) and their evolution from medical devices to luxury wellness products. Starting with Oura's acquisition of Veri, Johannes and Igor unpack how CGMs have become status symbols in the wellness industry. They discuss the technology behind these devices, their intended medical purpose for diabetes management, and how they've been repurposed for the “quantified self” movement.

The conversation dives into the broader implications of this trend, from the rise of “metabolic health” as a buzzword to the potential dangers of obsessive health tracking. Through examining user behaviors and market dynamics, they reveal how these devices exemplify “health as the new luxury” – where even basic wellness becomes another facet of status signaling. 

Join us for a thought-provoking discussion about the intersection of technology, wellness, and luxury, and what it reveals about our contemporary relationship with health.