This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:

How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.

You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track.

We hope you enjoy the show.

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This podcast was produced by Ty Hayes and edited by Clare Ryan

66. Agile Marketing in Action: UniSA’s Marketing Transformation