Sharpening Your Value Proposition as a Freelance Facilitator with Jörg Winterhoff, Founder of Sprjnt
Jul 27, 2023
auto_awesome
Jörg Winterhoff, founder of Sprjnt, discusses the challenges faced by freelance facilitators and the importance of refining their value proposition. They introduce AI card matching as a way to create tailored AI solutions for companies and express excitement about attending Facilitators Connect, a retreat for facilitation entrepreneurs.
Freelance facilitators must refine their value proposition to attract clients in a specific customer segment.
Jörg Winterhoff's AI design sprint approach helps companies identify where AI can be applied to optimize processes and create new products.
Deep dives
Refining Value Proposition for Freelance Facilitators
One major challenge for freelance facilitators is refining their value proposition to attract future clients. Oftentimes, highly skilled facilitators have a broad range of workshop types they can offer across various industries. However, if their communication about what they offer is too broad, potential clients are left to figure out how the facilitator can help them. To address this challenge, it is crucial for facilitators to find a specific value proposition that targets a clear customer segment. For example, Jörg Winterhoof, a fellow workshop facilitator in Bali, faced similar challenges and decided to become an expert in AI technology. By becoming a certified AI design sprint facilitator, he refined his offering and was able to attract clients looking for AI expertise.
The Journey to Facilitation and AI
Jörg Winterhoof's career transition into facilitation was not a direct path. After working as an IT consultant for almost 10 years, he wanted a change and ventured into the field of innovation. He built an innovation unit in a traditional German company and realized the need for faster validation of ideas and business models. This led him to discover the design sprint methodology offered by AJ&Smart. Impressed by its effectiveness, Jörg decided to dive deeper into facilitation and eventually took a leap of faith by quitting his job to start his own freelance facilitation business. His journey led him to specialize in AI design sprints, recognizing the growing demand for AI solutions in companies.
The AI Design Sprint for Companies
Jörg Winterhoof's AI design sprint approach provides a solution for companies looking to explore and implement AI technology. Many businesses are intrigued by AI, but feel overwhelmed by its complexity and technical aspects. Jörg's approach starts by looking at the company's specific context, such as their processes, products, or overall organizational structure. By categorizing AI into different use cases, Jörg can help companies identify where AI can be applied to optimize their processes, improve existing products and services, or even create new ones. The AI design sprint prioritizes understanding the company first and then strategically mapping AI solutions to their unique needs, removing the initial focus on data-driven approaches. This approach helps companies overcome barriers and embark on successful AI journeys.
In this bonus episode recorded face-to-face in Bali, I have the pleasure of welcoming Jörg Winterhoff as my guest. Jörg, along with his family, has been globetrotting for almost a year and we spent a month together, co-working together into our respective value proposition development as facilitator.
Passionate about AI technology and its profound impact on businesses, Jörg recognized a significant market need. To address this, he made a decisive move to become an expert and earned certification as an AI Design Sprint facilitator. Throughout his journey, he honed his skills, leading to the establishment of Sprjnt, dedicated to providing a clear proposition that helps innovative companies harness the power of AI, even without requiring technical expertise.#
In this episode, we chat about:
👉🏻 His background and the challenges of traveling with a family while pursuing professional goals.
👉🏻 The common struggles faced by freelance facilitators in finding an offer that truly resonates with their clients.
👉🏻 His unwavering passion for AI and how he is effectively integrating this cutting-edge technology into companies.
👉🏻 His decision to participate in the upcoming Facilitators Connect retreat this September.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode