Aligning your business to your customers' interests with HoneyBook's Oz Alon

How HoneyBook got its start (00:58)

Oz explains why he views competitors as incentive for improvement (02:27)

Why HoneyBook is shifting strategies to invest in category creation (04:31)

My thoughts on category and subcategory creation with a quote from Guillaume Cabane (06:08)

I explain why choosing an ideal customer and being the best at catering to their specific needs is a winning strategy (11:51)

Oz relates what he learned from HoneyBook's failed experiments (12:45)

I discuss the experimenter's mindset, with a quote from author Annie Duke (14:04)

Oz maps out the four main sales channels that are productive for HoneyBook (15:59)

I explain why word of mouth is the most important channel for B2B marketers with a quote from Metadata's Jason Widup (19:53)

Oz explains HoneyBook's obsession with their customers, and why he feels that gives them a competitive advantage (22:00)

My thoughts on the value of doing things that don't scale in the early days of your business, with a quote from Airbnb's Joe Gebbia (25:11)

Oz advises founders to focus on aligning their business models with their customers' interests (29:11)

Wrap up (30:40)