Aligning your business to your customers' interests with HoneyBook's Oz Alon

May 2, 2022

32:34

Key Points:

How HoneyBook got its start (00:58)
Oz explains why he views competitors as incentive for improvement (02:27)
Why HoneyBook is shifting strategies to invest in category creation (04:31)
My thoughts on category and subcategory creation with a quote from Guillaume Cabane (06:08)
I explain why choosing an ideal customer and being the best at catering to their specific needs is a winning strategy (11:51)
Oz relates what he learned from HoneyBook's failed experiments (12:45)
I discuss the experimenter's mindset, with a quote from author Annie Duke (14:04)
Oz maps out the four main sales channels that are productive for HoneyBook (15:59)
I explain why word of mouth is the most important channel for B2B marketers with a quote from Metadata's Jason Widup (19:53)
Oz explains HoneyBook's obsession with their customers, and why he feels that gives them a competitive advantage (22:00)
My thoughts on the value of doing things that don't scale in the early days of your business, with a quote from Airbnb's Joe Gebbia (25:11)
Oz advises founders to focus on aligning their business models with their customers' interests (29:11)
Wrap up (30:40)

Mentioned:

Oz Alon LinkedIn