Sustainability Uncovered Episode 36: Woodland creation, combatting greenwashing and a quick COP30 preview
Oct 31, 2025
In this engaging discussion, Holly Story, Head of Nature-Based Solutions at National Parks Partnerships, highlights the need for private finance in UK national parks for effective habitat restoration. Nick Heasman from South Downs National Park shares insights on ambitious woodland creation projects and the importance of community partnerships. Rebekah Lees from the EcoBeautyScore Association talks about combating greenwashing in the beauty industry through a standardized environmental label. Together, they also preview COP30 and the critical discussions that lie ahead.
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Nature-Based Solutions Align Finance And Landscape Needs
- National Parks use nature-based solutions to align private finance with landscape-scale recovery and climate adaptation.
- Projects prioritise biodiversity, water and community benefits alongside carbon, not just emissions accounting.
South Downs' 33% Re-Naturing Ambition
- The South Downs aims to re-nature 33% of its area by 2030, using woodland to connect habitats and buffer ancient woods.
- Nick emphasises bottom-up delivery with landowners to leave a long-term landscape legacy, not just carbon credits.
Secure UK Credits Early With Forward Agreements
- Do prefer UK projects when possible for greater transparency and co-benefits, but combine them in a balanced global portfolio if you need volume or timescales.
- Do engage directly with projects early and use forward purchase agreements or PIUs to secure future UK credits.