As Liverpool’s Director of Research for over a decade, Ian Graham was at the heart of the data revolution in football, and his approach helped Jurgen Klopp’s Liverpool, the team he also supports, to win the Premier League and Champions League in his time there.

Ian shares the stories and insights that helped them to win - why Brendan Rodgers left partly because he couldn’t get on board with the new approach, how the experience of Liverpool’s owners in American sport allowed data to thrive, the players, including Mohammad Salah and Joel Matip, that were identified by this approach and why even Jurgen Klopp’s appointment as manager was only green lit after some last-minute data analysis.

Ian also gives his thoughts on the state of the Premier League, why data’s most effective when combined with the human touch and how he can still watch football as a fan, not just as an analyst.

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S3/E12 | The Haunted House