361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo
Feb 11, 2024
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Michelle Florendo, decision engineer and executive coach, discusses the importance of decision-making. Explore the concept of decision engineering and its structured approach to problem-solving. Learn about the attractive concerning table framework for decision-making. Discover the role of intuition in decision-making and how it complements rational processes. Explore the concept of grieving the loss of possibilities and how decision-making is empowering. Gain insights into making better decisions through decision engineering and accessing additional resources.
Saying no to something 'good' requires evaluating its true value and whether it aligns with your goals and desires
Decision quality should not be solely determined by its outcome; focus on the decision-making process and defining objectives
Deep dives
Decision making empowers us to choose our path
Decision making is seen as an act of free will and empowerment, allowing individuals to shape their lives and determine their next steps. It is celebrated as an opportunity to exercise choice and define one's identity.
The concept of decision engineering
Decision engineering is a multidisciplinary field that combines decision analysis, engineering economic systems, and probabilistic analysis. It focuses on navigating decision problems in a structured and process-driven manner. Approaching decisions like an engineer can provide clarity and reduce stress.
Considering the trade-offs in decision making
Decision making often involves making trade-offs. Recognizing that we can't have everything and acknowledging the importance of prioritizing what truly matters to us can help in making confident decisions. It is important to optimize for what is important rather than seeking ease or trying to please others.
Understanding the distinction between decision quality and outcomes
Decision quality is separate from the outcome of a decision. We should not judge the decision solely based on its outcome. A good decision can lead to unfavorable outcomes, and vice versa. It is crucial to focus on the decision-making process, defining objectives, considering options, and gathering relevant information.
Good decision-making is not about omniscience or clairvoyance—it's more about resilience, according to today’s guest, decision engineer Michelle Florendo. “Decision-making is harder than ever before, and it's not your fault,” Michelle says. “People feel like they ‘should just know’ how to decide.”
More About Michelle: Michelle Florendo is a decision engineer and executive coach who is passionate about teaching people how to make decisions with less stress and more clarity, from the small, consistent microdecisions over time that governs how you show up as a leader to the big macrodecisions you make about what direction to take next in business or life. Over the past decade, she has shown hundreds of driven professionals how to use the principles of decision science to grow their impact and fulfillment. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, and helps train new coaches as a Faculty Coach at Berkeley Executive Coaching Institute. Michelle helped redesign the decision-making module in Stanford's famous Designing Your Life course and has taught courses on decision making for Stanford Continuing Studies, and hosts the podcast Ask a Decision Engineer.
🌟 4 Key Takeaways
Saying no to something “good” — What makes it good? How is it delivering the things you want? It might look good on paper to your peers or family or to society, but does it still work for you?
Every decision has three components: objectives (what is it you care about?), options (what are you choosing among), and information (about how those options might play out).
Intuition is the sum of our internal wisdom: It’s not separate; rather, it’s a quick synthesis of our inputs and rational processes. If you can’t explain a decision, remind yourself that “I just haven’t built the bridge . . . yet.”
✅ Try This Next
Tune into multiple sources of data: head+heart+body. Pro-con lists tend to mostly activate rational thinking. As an alternative, try an attractive-concerning table. Draw a 2x2 with a column for each option. What is attractive about each option? What is concerning? Look for themes that bubble up.