In this episode, cohosts, Rebecca Wiggins, and Dr. Mary Bell Carlson discuss the Financial Fitness Coaching (FFC®) designation, how it came to be, and its role in the financial field. Featuring guest Saundra Davis, MSFP, APFC®, the three dive deep into the history of Financial Coaching and how it's impacting individuals today.

Saundra unpacks a lot of her journey and explains how Financial Coaching provides a person with the self-efficacy to take control of their finances in their own life and instead of treating people as though they are broken, she believes in helping them restore their commitment to their own financial goals. We are looking forward to your thoughts on the FFC® share them with us at AFCPE.org and on social media using #realmoneyrealexperts.

*Show Notes*
00:52 About Saundra Davis
6:40 Saundra's path to financial coaching
12:07 The difference in coaching in finance
25:24 The beginning of the AFCPE® and FFC® partnership
32:07 Future of the FFC®
35:57 Your Two Cents

Resource Links:

More information about FFC®: https://www.afcpe.org/certification-and-training/financial-fitness-coach/

Sage Financial Solutions: http://sagefinancialsolutions.org/

Want to get involved with AFCPE®?
Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today!

Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

Coaching in the Field of Finance