The Build Show Podcast The Origins Series with Emily Press
Dec 5, 2025
Emily Press, the Austin-based builder and designer behind Emerald & Laurel, shares her journey from a family machine shop to a thriving design-build firm. She discusses how hands-on experiences shaped her approach to remodeling. Emily emphasizes the importance of defining business values, building strong relationships with trades, and setting efficient systems. Her insights include the power of referrals, practical social media tips, and the necessity of clear communication. With a focus on integrity and craftsmanship, she inspires aspiring builders to prioritize values.
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Define Your Services Early
- Define your services early so you can market and operate with clarity.
- Saying no to projects outside your niche protects profitability and focus.
Own-Home Remodel Sparked Her Business
- Emily remodeled her own 1950s Austin house, added a master suite, and installed a simple rainscreen.
- That DIY project launched her into doing client remodels and led to larger work like the Tarrytown whole-house remodel.
Low Barriers Can Hide Poor Quality
- Low licensing barriers let many enter construction but allow poor-quality high-cost builds.
- The risk is expensive houses that look fine but rot from hidden failures.