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Side Hustle School
#2815 - Q&A: “Should I get an expensive booth at a trade show?”
Sep 15, 2024
Is an expensive trade show booth worth the hefty price tag? This discussion dives into critical factors to evaluate before making the investment. Consider your business goals, potential costs, and learn from the experiences of previous exhibitors. Discover how to make informed decisions that could impact your side hustle's success.
04:30
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Quick takeaways
- Evaluating your business stage and goals is essential before committing to the significant costs of a trade show booth.
- Considering total expenses and analyzing post-event effectiveness are crucial for maximizing return on investment in trade shows.
Deep dives
Evaluating Trade Show Investments
When considering whether to invest in a trade show booth, it's crucial to evaluate your business goals and current stage. If the business is in its early stages, the significant cost of a booth may not yield the desired returns, potentially leading to financial strain. Conversely, if the business has already established contracts and is seeking to expand, a trade show can offer valuable networking opportunities with key industry players. Ultimately, gathering insights from previous attendees and exhibitors can provide a clearer picture of the potential benefits and pitfalls of the investment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode