Eye On A.I. #296 Yeop Lee: How Coxwave is Redefining AI Evaluation
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Oct 26, 2025 Yeop Lee, Head of Product at Coxwave, shares insights on the Align analytics platform that evaluates conversational AI. He discusses moving beyond traditional accuracy metrics to focus on user satisfaction and task completion. Yeop explains how Align combines LLM-based judgments with human reviews and highlights the importance of continuous evaluation across high-volume conversations. He also talks about the platform's flexibility with deployment options and how it differentiates itself through personalized analytics and market adaptability.
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Founders Met At A COVID-Era Competition
- Yeop met Coxwave's founder Gijang at a government competition during COVID and they swapped business cards.
- Gijang's team won first place and later sold two consumer GenAI products, which led Yeop to join Coxwave.
Early Consumer Products Were Acquired
- Coxwave sold two early products: Hama (image editing) and Enerpix (generative image search) to Korea's largest font company.
- Those acquisitions funded Coxwave's pivot from B2C to B2B and influenced Yeop's decision to join.
Analytics Layer For Conversational AI
- Coxwave's Align is an analytics layer that treats LLM chat products like web analytics for conversation data.
- The platform shifts evaluation from objective correctness to user-centered subjective performance and satisfaction.