The third episode in our Project 2030 Series, made in collaboration with Two Circles that models the next decade in the sports marketplace. 
The idea is to test some of the assumptions about where sport goes from here. 

What type of sports property will be rewarded by the marketplace, and which ones will be punished?

They’ve modelled the size of the market - everything, media rights, sponsorship, merch, tickets.

That number is £220billion in 2032, a rise of 50% in a decade.
So, our podcast series is asking how that growth will be distributed across sport, and what are the implications for people in different parts of the industry. 
This episode questions how sports related content will evolve, and the role it will play in driving commercial returns, both for rights holders and broadcasters. 

Previous episodes can be found by searching Unofficial Partner on your favourite podcast app.
This group discusses the Future of Content Creation in Sports Media.

Guests
Ben Gallop, Head of Radio and Digital at BBC Sport
Natalie Gibson, Senior Video Content Manager, The FA
Moe Hamdhaidari, Head of Commercial, Content at Two Circles

Timeline
00:13 Discussion on how Drive to Survive emerged as an idea.
01:51 Ben's Role and Experience in Digital and Commissioning for BBC Sports
02:32 Challenges in the Shift to Digital Media
03:45 Moe's Role and Experience in Commercial Content
04:50 Challenges in Building Meaningful Relationships with Fans
06:00 Discussion on Direct to Consumer and Cultural Shifts
07:10 Comparison Between Working for F1 and the FA
08:47 Understanding the Lionesses' Fanbase
09:52 BBC's Approach to Covering the Lionesses
14:01 Discussion on Content Strategy
16:41 The FA's Approach to Content Strategy
18:15 BBC's Relationship with Platforms
27:03 Discussion on Official and Unofficial Content
29:32 The Fifth Stand: Chelsea's Digital Stand
29:45 The Power of Forums and User-Generated Content
30:51 Leveraging Supporters Clubs for Global Reach
31:31 The Evolution of Media Companies and Editorial Control
34:43 Engaging Younger Fans and the Role of Platforms
36:18 The Rise and Impact of Podcasts in Sports
50:22 The Role of AI in Sports Media
55:00 The Intersection of Sports and Entertainment

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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