Into The Wild 373. Stop Trying to Be Everything to Everyone: The Power of Saying No to Scale Up with Brittany Lo
Do you know what your hero product is?
Brittany Lo is the CEO and Founder of Beia Beauty, a premium vegan skincare brand dedicated to helping women feel more confident. For Brittany, growing Beia has been quite a journey, from figuring out the right branding to creating a bigger vision for the business without getting stuck in simply doing what's been done before.
Brittany shares some of her greatest lessons in entrepreneurship today, including how to create a hero product you'll be recognized for, how to handle criticism, and who to ask for advice (along with who you shouldn't listen to).
In this episode, you will learn about:
- How to be memorable as a founder even when people can't remember your name.
- The secrets to creating a brand that people really resonate with.
- How Brittany's personal brand reflects her true identity.
- Where her mission to help women feel most confident comes from.
- Why asking retailers what they want might be a mistake for product businesses.
- Why more doesn't equal better, especially in a product-based business.
- How Brittany navigated the unknowns in business, and the tough feedback she got.
- Why you don't need to have your business completely figured out to start it.
What it means to be a wild woman:
- Enjoying your life as you are, wherever you are, now.
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