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The Long Story with Simon Owens
How Stacker distributes sponsored content to thousands of publishers
Sep 11, 2024
Discover how Stacker revolutionizes content syndication by offering free data journalism to publishers. Their innovative model allows brands to distribute sponsored content across over 3,000 media outlets. Learn about the collaboration between data journalists and publishers to ensure high-quality content. Explore the nuances of sponsored versus editorial content and how it can enhance audience reach. Dive into the strategies that build brand authority and the critical role of sales teams in forging partnerships!
15:45
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Quick takeaways
- Stacker's innovative model provides free data journalism to over 3,000 publishers, removing financial barriers and promoting high-quality content distribution.
- Brands leverage Stacker's platform to create sponsored content that enhances their credibility and engages audiences through trusted media outlets.
Deep dives
Innovative Syndication Model
Stacker offers a unique business model for content syndication, focusing on providing free data journalism to publishers rather than charging them for articles. This model allows over 3,000 news outlets to access quality content without financial barriers, fostering a comprehensive newswire. Brands benefit by paying for sponsored content that gets distributed across this network, effectively reaching larger audiences without the traditional costs associated with media partnerships. The platform curates high-quality journalism, ensuring only vetted work is shared with the participating publishers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode