He is the creator of the Cynefin Framework, and originated the design of SenseMaker®, the world’s first distributed ethnography tool. He is the lead author of Managing complexity (and chaos) in times of crisis: A field guide for decision makers, a shared effort between the Joint Research Centre (JRC), the European Commission’s science and knowledge service, and the Cynefin Centre.

He divides his time between two roles: founder Chief Scientific Officer of The Cynefin Company and the founder and Director of the Cynefin Centre. His work is international in nature and covers government and industry looking at complex issues relating to strategy and organisational decision-making. He has pioneered a science-based approach to organisations drawing on anthropology, neuroscience, and complex adaptive systems theory. By using natural science as a constraint on the understanding of social systems this avoids many of the issues associated with inductive or case-based approaches to research.

This episode ranges widely across the path of his life and his ideas, aiming always at the core question of our time: how do we create the best conditions for a generative future we'd be proud to leave to future generations? Dave is engaged in large-scale projects with, for instance, the NHS, and world governments to work out how to gather real information from people in ways that work and that can lead to generative outcomes. We explore ways to change the substrate of our culture, not by jamming new technology into the toxic niches of Facebook and Twitter, but by evolving new ways of engaging with each other that allow us to find the 'adjacent possible' - the next best thing that we can do in any situation.

If you want to connect more with the work that the Cynefin Company does, or to listen to aspects of Dave's work in more detail, please follow the links below.

Dave's TED talk
Dave Snowden blog
The Cynefin Company

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