

[Special Episode 4] Kevin Newsum - Decoding community at Triple Whale!
About Community Decoded:
Welcome to Community Decoded, a podcast where we explore the intersection of community and technology. Each week we dive into the latest trends and best practices for building and growing communities online. Join us as we learn from experts in the field and share our own experiences and insights.
About the Guest:
Kevin Newsum is the Head of Community for e-commerce platform at Triple Whale. He was previously marketing & branding director at Steamm Espresso and a former community marketing director at Yelp. At Triple Whale, he is creating pathways and cadences for communication with users, to foster success for users and curate community connections.
Questions covered in the podcast:
Q1. Are all your members customers? And if so, how do you pull them into your community? what does the TripleWhale community look like? What do you do together? What kind of space, activities or projects do you hold?
Q2. How do we encourage people to start communicating with each other in the community?
Q3. How do you maintain a feedback loop for the community initiatives that you guys do at Triple Whale? How do you ensure that community members can reach out and help you improve consistently?
Q4. Is community an independent team or a sub part of growth or perhaps marketing? Also, do you have separate budgets and goals as compared to the business, marketing or growth teams?
Q5. Triple Whale's offline events create a massive FOMO! IRL versus online events - what's your take on which one is more impactful for the community?
Q6. What are some community initiatives you take at Triple Whale and how do you measure the success rate? Also how do you involve your community in your product roadmap and iteration?
Q7. What are some key learnings from the past that you’ve been able to apply in your current role? What are the similarities or differences in the approach of both Yelp/Triple Whale towards being community-focused?
Q8. What is a secret recipe to building an engaging and successful community?
Q9. What qualitative and quantitative metrics do you consider to build the community that you guys are building at Triple Whale?
For any feedback/suggestions:
Please reach out to us on community@threado.com.