NN/g UX Podcast
48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX)
Mar 21, 2025
Sophia Prater, the creator of the Object-Oriented UX (OOUX) framework, simplifies the challenges of complex digital product design. She discusses how focusing on core objects rather than pages can enhance usability and teamwork. The conversation covers her journey from industrial design to UX, the enriching aspects of complexity, and the ORCA framework for clearer communication in design. Additionally, Prater emphasizes the importance of user-centric design through insightful questioning, paving the way for innovative solutions.
41:31
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Quick takeaways
- Object-Oriented UX (OOUX) simplifies complex digital products by focusing on core objects, improving usability and collaboration across teams.
- OOUX encourages designers to establish strong foundational architectures, ensuring intuitive user experiences while effectively managing evolving requirements and complexities.
Deep dives
Understanding Object-Oriented UX
Object-oriented UX (OOUX) is a framework designed to align digital systems with the natural ways people think and the ways developers design. This approach emphasizes the importance of organizing information into meaningful 'objects' which users care about, shifting the focus from merely designing interfaces to understanding the complex systems behind them. By identifying how these objects interact and relate, designers can create intuitive systems that resonate with users' mental models. For instance, an object in a calendar application is not just a date or time but an event that holds significance for the user.
