NN/g UX Podcast 48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX)
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Mar 21, 2025 
Sophia Prater, the creator of the Object-Oriented UX (OOUX) framework, simplifies the challenges of complex digital product design. She discusses how focusing on core objects rather than pages can enhance usability and teamwork. The conversation covers her journey from industrial design to UX, the enriching aspects of complexity, and the ORCA framework for clearer communication in design. Additionally, Prater emphasizes the importance of user-centric design through insightful questioning, paving the way for innovative solutions.
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Sophia's UX Journey
- Sophia Prater's early UX career was challenging, filled with complex projects and shifting requirements.
- This frustration led her to develop the Object-Oriented UX (OOUX) framework.
CNN Election Project
- While working on CNN's election results project, Prater had an "aha" moment.
- She realized she needed to understand the system's core concepts before designing, leading to OOUX.
Defining Objects
- Objects are the core elements users seek, possessing structure, instances, and purpose.
- They have inherent value, unlike attributes (e.g., date, price) that rely on objects for meaning.