How To Rebuild An Atlantic Canadian Tourism Economy Worth Billions

On the latest episode of the "Insights" podcast,  we get an update on the state of the tourism industry in Nova Scotia and across Atlantic Canada with Darlene Grant Fiander, President, Tourism Industry Association of Nova Scotia and Executive Director, Nova Scotia Tourism Human Resource Council.

The discussion ranges from the current state of the industry (not expected to fully return to the pre-pandemic level until 2025), some of the positive trends emerging from the pandemic and what needs to happen to ensure tourism remains an important economic driver in Atlantic Canada.

Across the four provinces, it is a $3.5-billion export sector that supports 46,000 direct jobs. Fiander talks about the work underway to boost the tourism workforce, attract entrepreneurs and build strong tourism products in our region.

You can listen to their conversation in the player above or download the show on your preferred podcast platform.

The “Insights” podcast combines the experiences of an economist, David Campbell, and a social scientist, Don Mills, to explore the challenges and opportunities facing Atlantic Canada, promote data-driven decision-making among policymakers, and encourage a wider dialogue and debate leading to greater prosperity for the region.

Search for “Huddle Insights” on podcast platforms like Apple and Spotify, and follow the show so you don’t miss an episode. You can also listen to past conversations there.